Yonex Australian Open 2025

Lead Designer

As lead designer, I helped bring Yonex’s 8th consecutive Australian Open campaign to life across four key zones: a buzzing Pop-Up Shop in central Melbourne, an interactive public activation at Showcourt 3, a high-visibility Stringing Room fit-out, and a Distribution Room at the Grand Hyatt. The campaign featured product launches, player appearances, immersive fan experiences, and live content creation - all designed to maximise brand exposure and fan engagement on and off the court.