Yonex Australian Open 2025

Lead Designer

As lead designer, I helped bring Yonex’s 8th consecutive Australian Open campaign to life across four key zones: a buzzing Pop-Up Shop in central Melbourne, an interactive public activation at Showcourt 3, a high-visibility Stringing Room fit-out, and a Distribution Room at the Grand Hyatt. The campaign featured product launches, player appearances, immersive fan experiences, and live content creation—all designed to maximise brand exposure and fan engagement on and off the court.