TikTok CPG Experience

Lead Designer

As lead designer, I helped deliver a high-impact CPG for Business event for TikTok at Machine Hall Sydney, aimed at driving 2024–25 revenue during the industry’s key planning period. The event featured a standout keynote, an interactive exhibition space, and a lively networking reception—all contributing to a strong turnout of 290 attendees, surpassing KPIs and reinforcing TikTok’s position as a trusted partner in the CPG space.